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Yumello

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About Yumello.

Yumello are shaking up the nut butter category with the tastiest nut butters out there. In just four years, they have transitioned from a start-up to an established national business with its products stocked in some of the UK’s biggest retailers.

The fast-growing health & wellness brand produces a range of nut butters through an ethical supply chain in Morocco which supports the Berber community, an indigenous people of North Africa renowned for using simple, natural ingredients to produce bold flavours.

Every recipe by Yumello is inspired by these ingredients & flavours. Made with just a handful of real ingredients (no palm oil or refined sugar... just properly sourced deliciousness).

Yumello supply to national retailers such as Ocado, Holland & Barrett and many independent shops across the UK with more people enjoying their range of delicious nut butters.

Company Values.

Driving Excellence | Dare To Be Different | Embrace The Adventure

​Yumello’s key ethos & values include making things better: driving excellence and celebrating the big & small. They dare to be different & act boldly to get noticed; to embrace the adventure & have fun!

After a huge year of growth, Yumello are planning to be growing their small but mighty team in 2021.

Journey So Far...

Moroccan Roots.

Yumello was born from Moroccan roots. Using a recipe his mother sent, Omar Elhajji, began experimenting with nut butters in his kitchen back in 2016. 

Omar’s partner & big foodie Esther Lopez joined the cause because her soul was on fire for the idea of making the tastiest nut butters out there.

2 years later, Yumello was established & a ‘Great Taste’ award was won for their Argan Almond Butter in their first year.

Great Flavours. Great Taste.

4 Flavours created & launched in Ocado, Harvey Nichols, Revital, Eat 17, Not on the High Street, The Grocery, Panzer’s Deli and in cafés and delis around the country.

Won ‘Great Taste’ awards for Salted Date Crunchy Peanut Butter & Salted Date Almond Butter.

Investment To Fuel Expansion.

Raised £100,000 investment directly from its online customers in just two weeks to help fuel expansion.

Growing The Team.

After a huge year of growth, they will looking to grow their small but mighty team! Watch this space!

  • Omar Elhajji - Founder
    Omar Elhajji - Founder

    ​"We are on a mission to celebrate the big, bold flavours of North Africa & the Berber game-changing approach to food. They just so happen to have come up with the tastiest nut butters!"

  • Esther Lopez - Co-Founder
    Esther Lopez - Co-Founder

    "​We look for people who share our brand ethos & values, willing to get fully stuck in & lead on their ideas. Skills are important but the most important thing is attitude."

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Meet The Team.