Brand & Marketing Manager
Experienced Brand & Marketing manager, accomplished in successful brand activations, NPD launches and brand building activities. Innovative problem-solving skills to increase ROI on marketing activities and increase profitability.
Industry / Category: FMCG Drinks - Alcoholic and Non-Alcoholic
Location: London
Availability: Immediately Available
Min. Salary: £55,000
Reference: 16513
Profile Summary:
An inspiring team leader and mentor developing several direct reports into senior roles. Proven success within the FMCG sector, particularly in drinks.
Recent Experience:
CRM - Achieved a 20% uplift in D2C sales through a strategically designed & implemented CRM plan and introduced customer flows/journeys.
Social Media Management - Successfully coordinated brand collaborations to increase audience, reach and engagement. Our audience grew by 2.2% and achieved an average engagement rate of 26.8% as a result of collaborative campaigns.
Brand Strategy - Designed & implemented a plan to improve the overall brand awareness. Utilised a data-led approach to target sponsored ads and identify our target audience motivators for consideration to purchase.
Trade Marketing - Maintained strong relationships with our on & off-trade partners.
Key Skills:
Brand Strategy & Implementation
Campaign Management
Marketing Strategy
CRM & CMS Management
Budget Management
Events Management
Content Creation
NPD Launch & Activation
Adobe Suite
Marketing Analytics
Sales & Revenue Generation
Effective Partnerships & Collaboration Management
Agency Relationship
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