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Brand & Marketing Manager

Brand & Marketing Manager

Experienced Brand & Marketing manager, accomplished in successful brand activations, NPD launches and brand building activities. Innovative problem-solving skills to increase ROI on marketing activities and increase profitability.

Industry / Category: FMCG Drinks - Alcoholic and Non-Alcoholic
Location: London
Availability: Immediately Available
Min. Salary: £55,000
Reference: 16513
Profile Summary:

An inspiring team leader and mentor developing several direct reports into senior roles. Proven success within the FMCG sector, particularly in drinks.

Recent Experience:
  • CRM - Achieved a 20% uplift in D2C sales through a strategically designed & implemented CRM plan and introduced customer flows/journeys.

  • Social Media Management - Successfully coordinated brand collaborations to increase audience, reach and engagement. Our audience grew by 2.2% and achieved an average engagement rate of 26.8% as a result of collaborative campaigns.

  • Brand Strategy - Designed & implemented a plan to improve the overall brand awareness. Utilised a data-led approach to target sponsored ads and identify our target audience motivators for consideration to purchase.

  • Trade Marketing - Maintained strong relationships with our on & off-trade partners.

Key Skills:
  • Brand Strategy & Implementation

  • Campaign Management

  • Marketing Strategy

  • CRM & CMS Management

  • Budget Management

  • Events Management

  • Content Creation

  • NPD Launch & Activation

  • Adobe Suite

  • Marketing Analytics

  • Sales & Revenue Generation

  • Effective Partnerships & Collaboration Management

  • Agency Relationship

If you would like to request a full profile or discuss this candidate's experience for a position you are recruiting... then get in touch by completing the below.

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