Senior Brand Manager
Enthusiastic, ambitious and commercially minded Brand Manager with experience working in rapidly growing FMCG businesses. Managing all levers of brand performance with experience working cross-functionally to deliver insight informed innovation from ideation, to execution of omnichannel activation plans.
Industry / Category: FMCG Scale Up Brands
Location: London
Availability: Immediately Available
Min. Salary: £55,000 - £60,000
Reference: 4563
Profile Summary:
Enthusiastic, ambitious and commercially minded Brand Manager with experience working in rapidly growing FMCG businesses. Confident self-starter managing all levers of brand performance with experience working cross-functionally to deliver insight informed innovation from ideation, to execution of omnichannel activation plans. Excited by understanding consumer behaviour and using creative thinking to unlock value.
Thrives amongst a fast-paced environment and especially passionate about conscious brands with a positive mission to do better by both people and planet. Now looking to transfer her wide breadth of experience and positive energy, growth mindset and creativity into a new and exciting Brand Marketing role.
Recent Experience:
Led go-to-market strategy for 3 x NPD projects, using market data and consumer insights to inform product, format & audience. Worked with creative, media and PR agencies, managed the packaging design, supported with retailer sell ins and built TTL activation plans to successfully ensure incrementality and reach strategic target market. Managed P&L across each project.
Brand & Marketing owner for OOH business, supported sales team to unlock growth of +1577% value YoY. Built brand partnerships with customers across restaurants, QSR, travel and wholesale.
Shopper Marketing management of the media toolkit across all key Grocery accounts.
Executed E-Commerce strategy (using CitrusAd) to achieve 350%+ ROAS across the full product portfolio, driving revenue through Tesco, Sainsbury’s & Waitrose online.
Delivered post-campaign performance analysis and ROI, identifying key areas of improvement.
Carried out qualitative and quantitative research, supported HoM on large scale brand U&A study, applying consumer insight, feedback and reviews to inform product improvements, new messaging, solidify brand positioning & tone of voice.
Led weekly Sales & Marketing meeting, building cross-functional relationships and ensuring efficient ways of working to maximise business performance.
Step changed the businesses strategy towards LinkedIn marketing, growing followers over 200% and accelerating engagement by 300%.
Confident interpreting Market Data (IRI, Kantar, Dunnhumby, Nectar360), using Social Media, Brand Management tools (Proquo.ai), CRM platforms (Klaviyo, Mailchimp), Survey Monkey, Google Analytics, Canva, Shopify and Brandbank.
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